Post by account_disabled on Feb 25, 2024 1:50:21 GMT -5
The platforms have experience with your campaign or your company. So youre naturally going to get a higherthannormal cost per click until you prove to them that you get high engagement at which point they bring the cost per click down. But instead of proving to them you get high engagement you end up getting low engagement low clickthrough rate low conversion rate. People dont make it here. They dont make it there. Why is that Why does this happen Well before we address that lets talk about what happens here.
When these are low when you have a low engagement rate on the platform Czech Republic Mobile Number List itself when no one engages with your Facebook ads no one engages with your Instagram ads when no one clicks on your AdWords ad when no one clicks on your display ads the cost to show to more people goes up and as a result these campaigns are much harder to make profitable and theyre shown to far fewer people. So your exposure to the audience you want to reach is smaller and the cost to reach each next person and to drive each next action goes up. This fundamentally is because...
The audience that youre trying to reach hasnt heard of you before. They dont know who you are. They dont know trust or like you or your company product they dont click. They dont click. They dont buy. They dont share. They dont like. They dont do all the engagement things that would drive this high cost per click down and because of that your campaigns suffer and struggle. I see so many marketers who think like this who say yes to new company campaigns that start with an advertisingfirst approach. I want to be clear there are some exceptions to the rule. that fit a certain mold do very well with Instagram advertising for certain types of products that appeal to that audience.
When these are low when you have a low engagement rate on the platform Czech Republic Mobile Number List itself when no one engages with your Facebook ads no one engages with your Instagram ads when no one clicks on your AdWords ad when no one clicks on your display ads the cost to show to more people goes up and as a result these campaigns are much harder to make profitable and theyre shown to far fewer people. So your exposure to the audience you want to reach is smaller and the cost to reach each next person and to drive each next action goes up. This fundamentally is because...
The audience that youre trying to reach hasnt heard of you before. They dont know who you are. They dont know trust or like you or your company product they dont click. They dont click. They dont buy. They dont share. They dont like. They dont do all the engagement things that would drive this high cost per click down and because of that your campaigns suffer and struggle. I see so many marketers who think like this who say yes to new company campaigns that start with an advertisingfirst approach. I want to be clear there are some exceptions to the rule. that fit a certain mold do very well with Instagram advertising for certain types of products that appeal to that audience.